Dan Klein

My work spans B2B and B2C audiences, legal services, mass tort marketing, consumer brands, and arts organizations. At FindLaw, I led more than 200 projects annually, creating SEO‑focused content, conducting performance audits, and presenting strategy recommendations that helped produce award‑winning legal websites recognized by Hermes and w3 Awards. I also streamlined the company’s website build workflow by analyzing strategy preparation processes across four roles.

Before that, at MCM Services Group, I built the creative department from the ground up and helped grow the organization from a small startup to $12M+ in revenue. I directed omnichannel mass tort campaigns that generated hundreds of thousands of leads and millions in revenue, and I established a social media department that became a key profit center. I also led the expansion of the company’s marketing capabilities from print‑only advertising to a full digital ecosystem.

Across every role, I’ve focused on blending analytical rigor with creative direction. I enjoy digging into keyword research, competitive analysis, and content audits just as much as I enjoy crafting brand voice, writing high‑impact copy, or mentoring creative talent. I thrive in environments where storytelling, strategy, and digital performance intersect, and where thoughtful content can elevate both brand perception and business outcomes.